LIMITATIONS OF AUTHORITY OF THE CENTRAL AND REGIONAL GOVERNMENTS IN THE RECRUITMENT OF NON-ASN EMPLOYEES

Abstrak

Wellness tourism is tourism that prioritizes improving health, physical fitness and restoring the
spiritual health of tourists. As an operational step in achieving the goals of developing tourism
products and destinations, as well as a marketing strategy for wellness tourism products in
Indonesia, the Ministry of Tourism and Creative Economy (Kemenparekraf) has established several
marketing strategies, namely tourism marketing and a result-oriented creative economy with a focus
on potential markets; expanding the market share of creative economy products; and the use of
technology in supporting tourism marketing and the creative economy. The purpose of this study is
to analyze the increase in the number of foreign tourists on Wellness Tourism through optimizing
social media. This study uses a qualitative approach. The results of the study show that marketing
strategies through social media can increase the number of foreign tourists. Marketing potential to
the wellness tourism target market is carried out by analyzing the use of social media platforms in
that country. Recommendations are submitted to regulators, facilitators and wellness tourism
industry players which include the Ministry of Tourism and Creative Economy, Provincial and
Regency/City Tourism Offices, as well as the wellness tourism industry.